Plazma is one of the most recognizable and beloved domestic brands, which has occupied a special place in the lives of consumers for more than five decades. Over the years, Plazma has grown and developed, and numerous generations have grown up with it. Plazma is a lifelong companion for its consumers. Due to its constancy and reliability, Plazma and the rituals surrounding its consumption provide a sense of security, closeness and happiness. Every day, between 110 and 120 tons of biscuits are produced at the Bambi factory in Požarevac. Since 2022, production capacities have been further increased thanks to the new 310-meter-long Plazma production line, the largest single investment in the company's history, which has almost doubled the production of the favorite biscuit. Bambi, as a leading confectionery company in the Western Balkans region with a 55-year tradition, has been operating within the Coca-Cola HBC Group since June 2019, which has given it an additional opportunity to develop and expand its brands in the markets where Coca-Cola HBC operates. Bambi has been recognized as the favorite corporate brand in the country on several occasions, as well as the most favorite brand in the confectionery category for the 12th year in a row. They hold the rights to use the trademark "Čuvarkuća" for Plazma and Zlatni Pek, which testifies to their commitment to the development of the domestic economy. The love for their Plazma brand continues to be passed down from generation to generation, and all thanks to its unique full taste, irresistible aroma, recognizable shape and specific crunchiness, Plazma - everything you need.