Global Fashion is a family-owned company founded in January 2013 in Belgrade. The founders' initial passion for high fashion created the foundations of the Global Fashion brand, under which renowned global fashion brands have been proudly represented over the past decade.

The founders had a visionary vision of creating a platform that would present the global scene of luxury fashion brands within the borders of the Republic of Serbia. With the idea of achieving this grand goal, Global Fashion inaugurated its first store in Belgrade in 2013.

After 2013, the market recognized the strength and values that Global Fashion brings, despite the challenges the market faced during the difficult decades of the Republic of Serbia. The idea was strongly accepted, and this was reflected in the successful opening of the new store. By 2019, when we proudly opened our central store at Autokomanda, we had become one of the leading fashion pioneers in the capital.

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